Time magazine in the U.S. has selected six groups as the “New K-Pop Groups to Watch in 2021”: TREASURE, aespa, P1Harmony, ENHYPEN, STAYC, and Weeekly are its protagonists. While the performance and art industry is in the midst of a cold spell due to the Corona disaster, these groups overcame the bad conditions and made their debut. They have been working vigorously online to adapt to the situation, and are looking forward to the day when they meet their fans. They started off in a tough situation, but with their solid abilities, expectations are high for their activities in 2021.
TREASURE is the first boy group that YG ENTERTAINMENT has unveiled in five years since iKON. They made their faces known on the survival audition program “YG Jewel Box” that ended its broadcast on January 2019 in Korea, and released various contents in the following year to spur the preparation for their debut. Then, in August 2020, they made their debut with the single album ‘THE FIRST STEP: CHAPTER ONE’ and have released a whopping 3 singles in the last year, and their 1st full album was released last month, so they are not resting on their laurels and showcasing their unique music. They are the “super rookies” who won a number of rookie awards last year.
aespa is a rookie girl group of SM Entertainment with a suitable ‘AI concept’. Their song “Black Mamba,” was released in November last year and reached 100 million views in the shortest period of time among debut songs of K-pop groups. Thanks to their high popularity, the song won Rookie of the Year award at several award ceremonies, including the Seoul Song Awards held on the 31st of last month.
ENHYPEN, whom were selected through the survival program ‘I-LAND’, boasts a huge number of SNS followers. Their official Twitter account has surpassed 1 million followers within 11 days of its opening, and their YouTube channel has already gained the gold button (1 million registered users) even before their debut. Global fan community platform Weverse also has more than 3 million subscribers, the third largest after BTS and Tomorrow X Together. Their debut album sold more than 310,000 copies on the GAON chart within a day of its release, making it the highest-selling album by a group that debuted that year (based on a single album). With this support, the group has won a total of four rookie awards so far.