Hyun Bin, the brand ambassador for Loro Piana, came to Japan for the first time in five years to commemorate the launch of “Hyun Bin Edition” shoes.
Loro Piana, where Hyun Bin serves as the brand ambassador, released the “Hyun Bin Edition.” Hyun Bin appeared at a preview held at the Loro Piana Ginza store on April 11th (Tue).
To commemorate this release, a special card with a handwritten signature is included. The first 10 customers who purchase Loro Piana “Hyun Bin Edition” shoes starting from the release date of April 12th will receive a gift.
Regarding Loro Piana “Hyun Bin Edition,” Hyun Bin commented, “Nature gives me everything, but I started to think about what I can do for nature. I also felt grateful to nature, but at the same time, I felt sorry. So, this time, I wanted to express my gratitude to nature and took the main motif of the beech tree, which is also the logo of Loro Piana.”
Celebrities such as Aya Omasa, Takumi Kitamura, Mirei Kiritani, Yosuke Kubozuka, Makiko Takizawa, Kyosuke Hamao, Jun Hasegawa, Ayaka Miyoshi, and more also attended the preview event, making it a glamorous event.
The Loro Piana “Hyun Bin Edition” will be available for purchase at select Loro Piana stores and the official online store in various Asian countries starting from April 12th.
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